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Kia has unveiled three new small- to medium-sized electric models at the brand’s annual Kia EV Day in Korea. During the event, the brand presented its vision of ‘EVs for all’ and strategy to expand its EV model line-up significantly and rapidly. The brand’s goal is to achieve an annual sales target of one million electric vehicles by 2026 and increase it to 1.6 million units per year by 2030.
Having established itself as an electric vehicle brand with the launch of the EV6 and EV9, Kia is now broadening its model line-up further with three new small- to medium-sized electric models - EV3, EV4 and EV5.
In addition to unveiling the lineup, the event showcased Kia's EV strategy, aimed at improving customer convenience and addressing common concerns, including charging infrastructure.
The brand has also unveiled plans to improve various customer experience offerings. This includes streamlining different functions into a user-friendly smartphone application, introducing new services at their physical locations, and providing customers with in-vehicle artificial intelligence (AI) services.